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Learn how to get started with Futures Thinking.
With this practical guide, Phil Balagtas, founder of the Design Futures
Initiative and the global Speculative Futures network, shows you how
designers and futurists have made futures work at companies such as
Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey &
Company.
This book demystifies the process of Futures Thinking
into a language that's practical and useful for both designers and
strategists. You'll learn about Strategic Foresight for using ideas
about the future to anticipate and prepare for change; explore
Speculative Design to deal with the relationship between science,
technology, and humans; and Design Fiction to explore and critique
possible futures.
Balagtas also shares stories from his journey to
build a global community and describes how he works with clients to
reshape the futures vocabulary. With this guide, you'll learn how to:
Prepare your client, team, and/or audience for...
Thể loại:Business & Economics - Investing
Năm:2024
Nhà xuát bản:O'Reilly Media
Ngôn ngữ:english
Trang:438
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